Mary Hennen's Biography
As an independent adviser, Mary Hennen provides strategic management
and business development advice for retailer’s that aspire to
migrate mass advertising spend into enterprise addressable level
marketing communications and develops digital centric engagement
capabilities. For solutions providers that have digital marketing
and technology components she provides capability reviews, market
strategy, competitive landscape analysis, facilitates executive
level networking events, one to one introductions and audits client
facing materials so that the companies she represents develop and
maintain momentum and competitive advantage.
She has more than 20 years of strategic leadership in scaling
business’s in the retail industry.
Prior, Hennen was an executive at Digital River, where she led
digital growth initiatives for their most strategic relationships in
the consumer electronics, gaming and software industries.
Previously, her broad experience included long tenures at Experian’s
global marketing services unit, where she was managing vice
president of retail, their largest vertical, providing end to end
marketing capabilities to optimize advertising spend and with First
Data Corporation, where she held various roles of increasing
responsibility, including applied & corporate marketing as well as
business development and retention for their multi-channel merchant
portfolio.
Hennen earned her B.A. in business administration at the University
of St. Thomas in St Paul, MN. She has continued her leadership
development through the Center for Creative Leadership-Leadership at
the Peak and the Sean Delaney organizational/cultural leadership
program.
Hennen served on the Direct Marketing Association’s operating
committee in 2003 – 2007, where she was the co-chair of the largest
operating committee, the National Retail Federation’s vendor
advisory board in 2003 and on the Midwest Direct Marketing
Association board in 2005.
